Callum Järvinen
Lead Investment Analyst
Spent eight years at institutional research firms before joining us. Specializes in financial sector analysis and tends to be the skeptic when everyone else gets excited about a stock.
We Started With a Simple Question
Why do most retail investors struggle with analysis when the data's right there? Back in 2018, we decided to bridge that gap between complex financial research and practical investment decisions.
How We Got Here
Seven years of learning what works and what doesn't when it comes to helping real people understand investment opportunities.
2018
The Beginning
Started with three of us analyzing ASX stocks in a shared office. We noticed retail investors kept making the same mistakes, usually from misreading financial reports or following hype without substance.
2020
Refinement Phase
Market volatility taught us something valuable. Our clients needed frameworks for thinking about risk, not just hot tips. We completely changed how we presented research.
2022
Expanded Coverage
Added international markets and sector-specific analysis. Found that Australian investors wanted exposure beyond local markets but needed help understanding foreign company structures.
2025
Today
Working with hundreds of investors across Australia. We've gotten better at explaining complex situations in plain terms, and honestly, that's the part we're most proud of.
Our Research Method
We don't claim to predict markets. What we do is break down financial data into understandable pieces so you can make informed decisions based on actual business fundamentals rather than market noise.
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Financial Statement Analysis
Start with balance sheets and cash flow statements. Look for patterns across quarters and compare against industry benchmarks. This reveals company health better than price charts ever could.
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Competitive Position Assessment
Understand where a company sits in its market. Who are the real competitors? What advantages exist? Sometimes a smaller player has stronger positioning than market leaders.
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Risk Factor Mapping
Identify specific risks beyond the obvious. Regulatory changes, supply chain dependencies, management turnover patterns. We document these so you know what could change the investment thesis.
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Valuation Context
Compare current valuations against historical ranges and peer groups. This helps identify when markets might be overreacting or underpricing based on fundamentals.
Common Questions We Address
Here's how we typically guide investors through their most frequent concerns. Real situations we encounter regularly.
Scenario
Is this stock undervalued or just declining?
We examine whether fundamentals support current prices. Look at earnings trends, debt levels, and whether the business model still works. A falling price might signal real problems or create opportunity.
Our approach: Compare current metrics against five-year averages. Check if management is taking appropriate action. Review whether industry headwinds are temporary or structural.
Scenario
Should I invest in this sector now?
Timing sectors is tricky. We focus instead on identifying companies within sectors that show strong fundamentals regardless of short-term sector sentiment.
Our approach: Analyze sector cycles and where we currently sit. Identify which companies have balance sheets to weather downturns and capitalize on recoveries.
Scenario
How much international exposure makes sense?
Depends on your risk tolerance and currency views. Australian investors often benefit from geographic diversification, but understanding foreign regulatory environments matters.
Our approach: Review your current holdings for geographic concentration. Assess currency risk and whether hedging makes sense. Consider tax implications of foreign dividends.
Who Does the Analysis
Small team with different backgrounds. We argue about interpretations regularly, which tends to produce better research than groupthink.
Odhran Strydom
Strategy Research
Background in economics and market structure. Focuses on how macro trends affect individual companies. Has an annoying habit of being right about sector rotations.
Work With Us on Your Investment Analysis
We're taking on new clients for research services starting mid-2025. If you want straightforward analysis without the sales pitch, let's talk about what you're trying to accomplish.
Get In Touch